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Story telling

From the ancient Greeks to established religions, from entertaining children to winning elections, stories have always been a powerful force for conveying information in a way that entertains, resonates, inspires and endures.

We can all tell powerful stories but many of us don’t. Maybe this is because we prefer the safer rhythm of everyday conversation or maybe because we are unsure how to construct a story that will have the right impact, or maybe simply because we’ve never considered how stories can help us in our everyday lives. Whatever the reason, we are missing out on a powerful tool to communicate and unearth important truths.

Story telling is like chess – it takes minutes to understand and years to master. But if you don’t know the rules, how can you begin?


In 90 minutes you will have

Seen why stories are such a powerful tool and how you can use them to influence, engage and say the unsayable.

Understood the four core elements that are the essential ingredients of all stories and which differentiate them from any other form of language.

Discovered what makes a bad story good and a good story great.

Been familiar with 5 types of story which will help win people over.

Practised telling stories in a way that engages others.

What happens next?

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